Browse, purchase, and download apps for your iPhone, iPad, iPod touch, Mac, Apple Watch, or Apple TV in the App Store. Learn how to use the App Store. Build, battle, explore, and more. Discover more than 100 exclusive single-player and multiplayer games with no ads or in-app purchases.
- Oct 12, 2011 iTunes Movie Trailers puts the newest HD movie previews in your hands. Browse trailers, clips, and featurettes for the biggest Hollywood blockbusters and independent cinema, view stunning HD photos, explore a year-long calendar of movie releases, find showtimes near you, and get ticket info directly from your iPad or iPhone.
- Mac service and repair. Learn about AppleCare+ and the Apple limited warranty coverage, start a service request for your Mac, and find out how to prepare your Mac for service. Learn more about repairs.
The Mac App Store has always made it easy for millions of customers around the world to discover and download Mac apps. The Mac App Store on macOS Mojave and later offers a richer experience so customers can find apps that help them create, work, play, and develop, even more easily.
Discover
Discover is where customers find the best new releases and updates on the Mac App Store. Each week, our editors shine a light on incredible apps and games with in-depth stories, behind-the-scenes interviews, and curated collections to help customers do more of what they love with their Mac.
If your app has a unique story that our editorial team should know about, let us know.
Create
Create is where customers find powerful apps that make creating on a Mac intuitive, efficient, and fun, with helpful tips and tours that even the most expert users will find useful.
Work
Work is where we showcase new favorites that support focus and organization. With curated collections and how-tos from our editors, finding the right business, productivity, and utility apps is easy.
Play
Play is where we highlight great games and entertainment apps, with recommendations of new releases, all-time favorites, and handpicked collections.
Develop
Develop is where our editors curate the best developer tools and utilities to help bring your creativity and imagination to customers around the world.
A Deeper Product Page Experience
The Mac App Store product page includes features that help drive discovery and downloads of your app. You can add up to three app preview videos per localization to show your Mac app in action and highlight its key features and functionality. App previews autoplay on the Mac App Store, making them even more useful in helping customers learn about your app. You can also add an app subtitle and up to 10 screenshots.
An Easy Way to Request Reviews
Give customers a simple and effective way to rate and review your app using the SKStoreReviewController API. Simply identify places in your app's user experience where it makes sense to ask for feedback, and customers can write and submit a review without leaving the app. You can prompt for ratings up to three times in a 365-day period.
Technical Q&A QA1633
Q: How can I create easy-to-read short links to the App Store for my apps and company?
A: The iTunes and App Store apps generate URLs for all apps and companies available in the App Store and Mac App Store by clicking the disclosure triangle next to the app's price (or by right-clicking/control-clicking the app icon) and selecting 'Copy link', or by using iTunes Link Maker. These URLs look similar to Listing 1.
Listing 1 Standard App Store Links.
These URLs are great for linking to your app or company page in the App Store or Mac App Store from your website or inside your app, or anywhere you don't need to type or speak the URL. As a rule, always use these standard links when driving users to your app from your digital marketing communications.
Important: If you're using itunes.apple.com URLs in your app, see Launching the App Store from an iPhone application for important information.
You can also create easy-to-read links to your app using App Store Short Links, which use the AppStore.com base URL plus a specific form of your app or company name. These short links are ideal for use in offline communications materials like print ads, TV spots, app trailers, radio ads and billboards where you need a memorable URL.
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Note: Previously, short links were available using the itunes.com URL. AppStore.com replaces itunes.com. iTunes.com links will continue to work but should be updated as soon as feasible.
There are three types of App Store Short Links, in two forms, one for iOS apps, another for Mac Apps:
Company Name
- iOS: http://appstore.com/<companyname> for example, http://appstore.com/apple
- Mac: http://appstore.com/mac/<companyname> for example, http://appstore.com/mac/apple
App Name
- iOS: http://appstore.com/<appname> for example, http://appstore.com/keynote
- Mac: http://appstore.com/mac/<appname> for example, http://appstore.com/mac/keynote
App by Company
- iOS: http://appstore.com/<companyname>/<appname> for example, http://appstore.com/apple/keynote
- Mac: http://appstore.com/mac/<companyname>/<appname> for example, http://appstore.com/mac/apple/keynote
Most companies and apps have a canonical App Store Short Link. This canonical URL is created by changing or removing certain characters (many of which are illegal or have special meaning in a URL (for example, '&')).
To create an App Store Short Link, apply the following rules to your company or app name:
- Remove all whitespace
- Convert all characters to lower-case
- Remove all copyright (©), trademark (™) and registered mark (®) symbols
- Replace ampersands ('&') with 'and'
- Remove most punctuation (See Listing 2 for the set)
- Replace accented and other 'decorated' characters (ü, å, etc.) with their elemental character (u, a, etc.)
- Leave all other characters as-is.
Listing 2 Punctuation characters that must be removed.
Below are some examples to demonstrate the conversion that takes place.
App Store
Company Name examples
- Gameloft => http://appstore.com/gameloft
- Activision Publishing, Inc. => http://appstore.com/activisionpublishinginc
- Chen's Photography & Software => http://appstore.com/chensphotographyandsoftware
App Name examples
- Ocarina => http://appstore.com/ocarina
- Where’s My Perry? => http://appstore.com/wheresmyperry
- Brain Challenge™ => http://appstore.com/brainchallenge
Mac App Store
Company Name examples
- PopCap => http://appstore.com/mac/popcap
- Autodesk Inc. => http://appstore.com/mac/autodeskinc
- Chen's Photography & Software => http://appstore.com/chensphotographyandsoftware
App Name examples
- Pixelmator => http://appstore.com/mac/pixelmator
- Human Japanese => http://appstore.com/mac/humanjapanese
- F1 2012™ => http://appstore.com/mac/f12012
All URLs are accessible worldwide and will direct the customer to their respective country's App Store. Because of the possibility of name conflicts or other errors, URLs which have multiple results, for example <http://appstore.com/airhockey>, will return a search page. Using unique names for your apps will help prevent this.
If you experience incorrect results (for example, a URL which doesn't go where you expect it would) or if there are characters you would like to see removed or changed, please file a bug report via <http://developer.apple.com/bugreporter> with the following information:
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- Full current or desired URL, for example, http://appstore.com/mysuperapp
- Applicable countries
- The iTunes-generated URL to the desired landing page, which you get by clicking the disclosure triangle next to the app's price (or by right-clicking/control-clicking the app icon) and selecting 'Copy link' (for example, http://itunes.apple.com/us/app...)
These App Store Short Links are provided as a convenience and are not guaranteed to link to a particular app or company. Be sure to test your URLs before using them in any marketing or other public materials. If there are naming conflicts, continue using the standard itunes.apple.com URLs, which contain a unique numerical identifier within the URL.
Document Revision History
Date | Notes |
---|---|
2013-04-24 | Added reference to iTunes Link Maker; removed reference to r. 7414684 (itunes.apple.com links to your company's page give an error) as issue is fixed. Minor editorial changes. |
2013-02-21 | Minor changes to URLs |
2013-01-31 | Updated to reflect App Store Short Links (appstore.com) and Mac App Store options. |
2010-01-25 | Corrected link to QA1629; fixed a company name misspelling. |
2009-12-10 | New document that describes how to create appstore.com short URLs to the App Store. |
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Copyright © 2013 Apple Inc. All Rights Reserved. Terms of Use | Privacy Policy | Updated: 2013-04-24